In 1972 Kodak introduced a revolutionary new film, the 110 cartridge.
Compared to other cameras of the day, the cameras designed for this film were small, and quite soon became very popular.
By the mid 70's most manufacturers had offerings in 110 format. They varied from the most basic load, point, shoot snapshooters
ideal for the holiday photo fumbler through to some pretty sophisticated and well specified SLR type units more aimed at the
The film came in a handy slot in cartridge, which was far easier to load than the more
usual 135 or 120 films, to the point that even someone with two left hands full of thumbs would find it a breeze to use.
It normally had 24 exposures and was rated at either ISO 100 or 400 which covered most eventualities.
The Film itself was 16mm wide (handily the same as a another readily available movie
film back then) and gave negatives that measured 13x17mm. Though this was to eventually be the start of its downfall.
Enlargements made from 110 negatives were at their limit of quality at 7x5 inches, and this was deemed laughable and unacceptable
by the enthusiasts of the day (even some today I would guess!). This
fall from favour was accellerated by the introduction of the disc camera, as snapshooters rushed for these as the cameras
were even smaller than 110's. The final death nails came in the form of cheap 35mm compacts, APS cameras and ultimately
None the less, millions of the things were produced worldwide, and those that have
not been thrown away are starting to become collectable.
So come on, take a look through those cupboards, the loft or the garage or
even go to your local garage sale, flea market or car boot and dust of those old 110's and rekindle the spirit.
So What Have I Got?
At this moment I am the proud owner of a Minolta Zoom 110 SLR, Mk1. It has a 25-50mm zoom
lens with macro, a porro mirror reflex system, aperture priority, bulb and flash sync exposure modes with +/- 2EV exposure
compensation and lightcell metering. Nice.